Companies Really Can Learn (Maybe? We Hope So?)

I admit I'm a little jaded when it comes to new online bra retailers. I've seen too many that push their wares and then don't have my size, even if they carry my brands. When I first saw the add for True&Co., I didn't have high expectations.

What is True&Co.? It's an online retailer that offers to send you 5 bras (and 5 other items) for a deposit. You then try them on, then log on and let them know which ones you want to keep. You print a label to send back the ones you don't want, and there you have it - bras tried on at home. Great idea, no?

Sure enough, they carried my brands in up to an F cup. I was still a G when I found them. Le sigh, no luck. I wasn't too sure of their "fit quiz" either. You answer questions in a little quiz and it seems to suggest the same bra size you entered, or maybe a cup size difference. Then I read some reviews of the company from other bra bloggers, and they seemed to all feel the same way.

So what changed my mind? Let's blame it on my bra fairy. I have a friend who brings me bra luck. She's with me when I find awesome deals on bras, or even just find my bras in our city. She sent me the link to Jockey bras. And yesterday, she sent me a link from True&Co. about their new offering - sports bras. She is my bra fairy.

At first I laughed it off, without even clicking the link, but it was stuck in the back of my head. So I clicked on it and filled out the fit quiz, yet again. To my surprise, when I entered the size of my of favorite bra in question 3 (32FF), I got a message informing me that they do not currently carry my size, but are looking to expand their range. I was asked to enter my email address for updates on their stock.

Wow. Totally unexpected. I actually started an account with my real email address and signed up for info on whenever they stock my size. They linked me to a post where they talked about wanting to expand their offerings (although I can't find it right now). I commented with my favorite brands and all the sizes I've worn in them.

I was impressed. So I tweeted about it linking them, and they thanked me in a reply tweet. Ok, good.

I then found out I had previously started an account with my spam email address (the one I use for stuff I expect to spam me). I re-did the fit quiz based on my bra size before I first got fitted. I answered the questions as I would have then, to the best of my memory. Let's see what this gives me, right?

I was a little disappointed here. They corrected the cup size by 1 or 2, but not the band. None of the questions really seemed to pinpoint if I had a proper band size or not. So I decided they needed my feedback. (This NYT thing must have gone to my head, no?)

I emailed them:

Out of curiosity, I started 2 accounts on your site. My main account, which is linked to this email address, has my current size and fit. I was glad to see that you are looking to expand your size range!
For my other account, with my other email address, I took the fit quiz as I would have answered back before my first real fitting. Back then I was wearing a 38DD. Your fit quiz was suggesting 38Fs, 38Es, and 40DDs, but a real fitting found me to be a 36G.

Your quiz was close on the cups, at least trying to get me into a bigger cup size, but nothing indicated that I was in the wrong band. I remember always tugging my bra band back into place as it would ride up my back. A simple question about bands staying in place or moving, either up or down, could help with that.

I just wanted to give this feedback because, like I said above, I'm excited to see you expanding your size range. The area I live in requires online shopping for bras in my size, and the ability to give them a try and easily return those that don't would make life easier. Having trained and worked as a bra fitter, I love seeing opportunities for all women to get a proper fit.

Thanks for taking the time to read my feedback!


And today, I got a response:

Hi Charla,

Thank you for taking the time to offer us this feedback! We're definitely working to improve our quiz so that we can get better at diagnosing the correct band size. If you do ever have questions for us about fit we're happy to chat with you over the phone, since sometimes we do need more information than the quiz currently collects to make the best possible recommendation.

As we continue to improve we really appreciate any and all suggestions you have for us, particularly pertaining to fit and what did or didn't work for you. Keep an eye out as we expand our range as well, since we do hope to be able to fit you better going forward.

Have a great 4th of July!

Best,
Molly

True&Co


I think that's a pretty damn good response. And it's real and personal. I must say, I'm pretty impressed. Of course, much like Jockey Bras, I cannot yet use their service. However, my Bra Fairy can, and is considering it. Should she check it out, I will get her to do a review for me. (She has one pending on Jockey, BTW.)

So? My point? Companies can learn. Companies can grow with their market base. And we should support the companies that are trying. I think this one is trying. Check them out. Let me know what you think.

Sports Bras

Oh, sports bras. I had a request for a sports bra post.

Sports bras are a world of their own. Many even use a S/M/L sizing. And it's very hard to find sports bras for anything higher than a DD cup.

There are 2 kinds of sports bras. I have both. Both kinds use compression to control breast movement. It's how the approach compression that makes them different.

A Compression bra is what we usually think of, the one that gives the horrid uni-boob look and just smooshes everything down. Compression has it's place when done correctly. One company I highly recommend that uses this is Enell. I wear an Enell bra for running. It's not the prettiest, but I don't care much about pretty when I'm working out. I just want to lose the bounce.

The other type is an Encapsulated bra. This means each breast is compressed separately. You'll see this much more in the higher cup sizes, and often with an underwire. (Underwires in sports bras are personal preference. I personally refuse to have an underwire in my sports bra.) My encapsulated sports bra is from Freya Active. Some "encapsulated" bras really make you wonder if they are truly working with your breasts individually, or just trying to have less of a uni-boob look.

As for sizing and fit, this is where sports bras are special. A sports bra just fits differently. The band should definitely be snug, but not to the point of pinching or cutting off blood flow. The cup(s) should firmly hold your breasts. You may find that you have to go up a band size in some sports bras, because companies know the bra should fit snuggly (and make them too snug). I actually tend to get compression bras a cup size or two smaller than I measure, which really smooshes those puppies down. I'm comfortable doing this, but I wouldn't recommend it for everyone.

When shopping for sports bras, you first need to think about what activities you want the bra for. I use my Freya Active for walking, bike riding, and other low-impact activities. My Enell is for running and other high impact activities. Just like the activity, your sports bra is low, medium, or high impact. Low impact means it won't give as much support and bounce-reduction, while high impact means lots of support and bounce-reduction. You may find it easier to have different sports bras for different activities, like I did. Some bras won't specify their impact level, but take a good look at the material and structure, and I bet you can figure it out.

So try on a sports bra, and once it's on, jump around, move around, bend, twist, go crazy in that dressing room. If you want to run in your bra, run in place. If you want to do yoga, do a few moves (and make sure you don't fall out).

Another aspect of sports bras is their lack of adjustability. (Is that a word? I'll have to look it up.) As I'm sure you know, most sports bras we know are a pull-on style. There are more and more styles now that offer adjustable straps or even adjustable hook closures. This is another reason to TRY IT ON. Make sure it's going to fit before you drop the money.

As for brands and where to shop? Hell, they're everywhere! I've heard good things about the Champion sports bras at Target for women up to a DD cup. I have shopped in a Title Nine store and found decent bras at good prices. Title Nine also has barbell ratings for their bras, to tell you their impact rating, and has more options for bigger chests. There are lots of places to find sports bras. You'll find lycra/cotton blends, bras with molded cups, moisture wicking, and all kinds of new techy things in today's sports bras. You have to find what works for you.

I hope this helps. Sports bras can be tricky. I'm currently debating whether to get another Enell or try the ShockAbsorber brand, which I would have to order online.