Thursday, February 21, 2013

Brand Loyalty?

If you know me, you know I tend to stick with 2 bra brands - Fantasie and Freya. This is partially because they make such a lovely size range, and mostly because they tend to fit me really well. Panache makes a great size range as well, but their bras just don't fit my body that well. Although I did order one of their softcup bras and hey, shouldn't that be here by now?

Anywho. I have been losing weight since I started this blog. I noticed about a month ago that my 32Gs weren't fitting right. The cups were actually too big. I have one 32FF that fit well enough as a G, and it was fitting me really well. So I pulled out the 32FFs I had shoved in a drawer. One of them fits great. The other still bulges a bit on my larger breast, but I have a few more pounds to lose.

So yes, I am officially down to a 32FF. (Disclaimer: I wear my band very tight. It does leave red marks. But I feel like a 34 is sliding around all day. Where was I?

Yes, brands. I recently tweeted (@lifewithRemy) that as a 32FF, I could start wearing 32H in US brands. Then I read on article on The Lingerie Addict (great lingerie blog for all sizes) about knock-offs and design stealing/borrowing. One point it brought up is whether it's OK for a brand to basically copy a popular design for sizes the original maker doesn't offer. I personally like this, and hope the original designer sees that so many people loved the original design.

That all got me thinking about brand loyalty. With as much as I want US brands to offer a larger size range, should I be supporting those companies that I only just now fit into? I have lost 35 pounds since I first started my bra obsession, and I only just now fit into their sizes.

I was never obese, just overweight. I now wear a size 8 in bottoms, but still need a 12/14 on top because my chest is big. If I can lose 35 pounds and still have big boobs, I know they aren't going anywhere. At this point, I don't want them to! I like my chest, even with the trouble of finding clothes that fit. I wouldn't know what to do without them. I wouldn't look right.

After this whole thought process, my heart (yes, that's me choosing heart over brain) says to stick with the brands I already love. My brain rationalized this as well - I'm supporting the brands that I approve of and, hopefully, the brands that are losing my business will someday see that they are missing out.

*side note*
I woke up early this morning to very high winds blowing open my utility doors (outside the house because I live in military quarters). They blew open 3 times between 0530 and 0600, until I duct taped the doors shut. One strip over the seam between the doors and a small strip to reinforce the latch. They stayed shut, but I was not able to get back to sleep. This makes me grumpy. So I got online. I ended up on and decided to check out their bra selection - it sucks. I read reviews on a Le Mystere bra and someone recommended going with the manufacturer sizing. So of course, I went to their site. How could I resist?

Um, yeah. That was a mistake. They told me to measure OVER my bust to get my band size. I said, "Oh, really?" And got my tape measure (and a bra since I'm still in PJs). YEAH. Their sizing says I'm a 36D.

Oh dear baby Jesus. I have not been a 36 since 35 pounds ago. I haven't been a D, or even a DD since High School (14 years if anyone is counting). This was not a good time to visit that page.

I went to their contact email form and ranted: about sizing and sizes offered. Le Mystere, as hyped up by Oprah, offers 2 bras in my size. That's it. Only 2 bras go up to an H cup. Not to mention, when I did try their bras on a few years ago, the bands felt huge. I was a true 34 back then and tried on 32 bands that still felt loose.

So no, I will not ever be recommended that brand. Unless they do a big overhaul.

I will be recommending Fantasie and Freya, because I still LOVE LOVE LOVE them. Panache, too, just not for me as much. By the way, got a new strapless bra from a Panache sub-brand, and for petite women, it is great. Sizing is small in the cup though. And any brands under the Eveden parent company. Even though it's part of Wacoal now. I don't mind Wacoal.

Done for now.